the rooted brand system

Design that helps you show up with confidence, clarity, and real impact.

VIEW SERVICES

the rooted brand system is more than just visual

We combine proven strategies with an elevated aesthetic to drive meaningful results.

IMPROVED SEO VISIBILITY

Potential clients will have an easier time discovering you organically and website traffic will increase significantly.

IMPROVED SEO VISIBILITY

Potential clients will have an easier time discovering you organically and website traffic will increase significantly.

black and white photo of a tree in the desert

INCREASED TRUST AND CREDIBILITY

Creating a strong first impression for all who interact with your brand improves brand recognition and overall trust of what you’re trying to sell.

INCREASED TRUST AND CREDIBILITY

Creating a strong first impression for all who interact with your brand improves brand recognition and overall trust of what you’re trying to sell.

black and white beach scene of people in the ocean

HIGHER CONVERSIONS

Clear CTA’s paired with design that speaks to your target audience results in a higher conversion rate for businesses.

HIGHER CONVERSIONS

Clear CTA’s paired with design that speaks to your target audience results in a higher conversion rate for businesses.

the step that changes everything

you're here because something feels... off

You're done trying to piece everything together alone.

You’ve put in the work. You’ve grown and evolved but your branding and website haven’t caught up.

Right now, it feels like:

➞ You’re trying to look established, but your visuals still say “DIY.”

➞ You’re showing up online… but not in a way that feels aligned or intentional.

➞ Your website exists, sure. But it’s not converting. And it’s not doing your business justice.

And deep down?  You know your business is meant to look and feel bigger. More polished. More premium. More you.

And I couldn’t agree more.

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🌱The Rooted Brand System is a done-for-you design framework created for female founders who are ready to step into a business that feels grounded, aligned, and ready to grow.

We start with clarity and foundation, then build a visual presence that supports confidence, visibility, and long-term growth. Without chaos, guesswork, or overwhelm.

Explore the Rooted Brand System

Our offerings

The rooted Identity

◗ A brand identity that feels like the authentic, confident version of you. We craft a foundation that tells your story, attracts your ideal clients, and positions your business for lasting growth. This is the brand that finally feels aligned with your vision.

Investment starts at $2,900

What's Typically Included

Typical Timeline

Build My Brand Foundation

The Rise Website

◗ Custom web design and development that doesn’t just look good – it works. Every page, interaction, and visual element is crafted to reflect your brand, build trust, and guide your audience toward action.

Investment starts at $4,900

What's Typically Included

Typical Timeline

Elevate My Website

The Foundational Brand + Website Experience

◗ A comprehensive service transforming all aspects of your business's digital presence. Ideal for businesses ready for a significant digital overhaul to stay competitive and relevant.

Investment starts at $6,500

What's Included

Typical Timeline

Create My Full Brand Experience

The Growth Week

new!

◗ A fast and focused overhaul of your brand and website for businesses ready to step into their next level. In this intensive, every element is designed to attract your ideal audience, amplify your message, and make your business feel fully aligned, polished, and incredibly unstoppable.

Investment starts at $3,900

What's Included

Customization Scope

Typical Timeline

Join the waitlist

what past clients are saying

"She always made us feel like our feedback was welcome, and as a result, we honed in on new branding that we now really love. "
"The process was incredibly collaborative and smooth. Serena took the time to fully understand my vision and she was able to bring it to life in a way I hadn’t been able to before."
"Serena was an absolute pleasure to work with and still is! Even after she designed our beautiful website she continued to check in and see if we needed any support managing!"
"As a founder there's a lot to manage and the website was one less thing I had to worry about when working with Serena! Complete ease!"
"Serena’s collaborative approach, attention to detail, and timely execution make the entire process both enjoyable and exciting. She’s truly a talented designer who listens to your needs and creates a brand that will leave a lasting impact."

"Serena’s collaborative approach, attention to detail, and timely execution make the entire process both enjoyable and exciting. She’s truly a talented designer who listens to your needs and creates a brand that will leave a lasting impact."
"She always made us feel like our feedback was welcome, and as a result, we honed in on new branding that we now really love. "
"The process was incredibly collaborative and smooth. Serena took the time to fully understand my vision and she was able to bring it to life in a way I hadn’t been able to before."
"Serena was an absolute pleasure to work with and still is! Even after she designed our beautiful website she continued to check in and see if we needed any support managing!"
"As a founder there's a lot to manage and the website was one less thing I had to worry about when working with Serena! Complete ease!"

"She always made us feel like our feedback was welcome, and as a result, we honed in on new branding that we now really love. "
"The process was incredibly collaborative and smooth. Serena took the time to fully understand my vision and she was able to bring it to life in a way I hadn’t been able to before."
"Serena was an absolute pleasure to work with and still is! Even after she designed our beautiful website she continued to check in and see if we needed any support managing!"
"As a founder there's a lot to manage and the website was one less thing I had to worry about when working with Serena! Complete ease!"
"Serena’s collaborative approach, attention to detail, and timely execution make the entire process both enjoyable and exciting. She’s truly a talented designer who listens to your needs and creates a brand that will leave a lasting impact."

The process

Discovery

Let's set up a chat so I can get to know you and your business inside out. We'll talk about your pain points and long term goals.

Creative collaboration

Let the fun begin! Our collaboration will happen over a few weeks and you will have access to your very own client portal where we can easily communicate and you’ll be updated every step of the way.