the rooted brand ecosystem

Branding and web design that replaces over-explaining with quiet confidence.

For female founders who built their business fast, outgrew their DIY visuals, and now feel hesitant sharing their brand. Together, we create a rooted brand and website that speaks for you – so you can attract aligned clients, and stop over-explaining what you do.

start building your roots

the rooted brand ecosystem

Branding and web design that replaces over-explaining with quiet confidence.

For female founders who built their business fast, outgrew their DIY visuals, and now feel hesitant sharing their brand. Together, we create a rooted brand and website that speaks for you – so you can attract aligned clients, and stop over-explaining what you do.

start building your roots

the rooted brand ecosystem

Branding and web design that replaces over-explaining with quiet confidence.

For female founders who built their business fast, outgrew their DIY visuals, and now feel hesitant sharing their brand. Together, we create a rooted brand and website that speaks for you – so you can attract aligned clients, and stop over-explaining what you do.

start building your roots

lets be real.

you're here because something feels...off.

Not broken.  
Not terrible.  
Just… not right anymore.

You’ve likely outgrown the version of your brand you created just to get started.

Raise your hand if you:

🙋🏽‍♀️

Have a Notes app full of brand ideas, half-written rebrands, and voice notes from moments of clarity that never fully come together.

🙋🏽‍♀️

Have a Pinterest board with allll your dream visuals and vibes that you add to on a weekly basis.

🙋🏽‍♀️

Have tried countless Canva templates, tweaked fonts, adjusted layouts, and changed things “one last time” but it still does not feel like you.

🙋🏽‍♀️

Hesitate before sharing your website or socials because you know your work and client experience are better than what your visuals communicate.

🙋🏽‍♀️

Feel a disconnect between your branding and the services and experiences you provide

🙋🏽‍♀️

Feel brand shame so bad it keeps you from going all in on promoting and marketing your business

Raise your hand if you:

🙋🏽‍♀️

Have a Notes app full of brand ideas, half-written rebrands, and voice notes from moments of clarity that never fully come together.

🙋🏽‍♀️

Have a Pinterest board with allll your dream visuals and vibes that you add to on a weekly basis.

🙋🏽‍♀️

Have tried countless Canva templates, tweaked fonts, adjusted layouts, and changed things “one last time” but it still does not feel like you.

🙋🏽‍♀️

Hesitate before sharing your website or socials because you know your work and client experience are better than what your visuals communicate.

🙋🏽‍♀️

Feel a disconnect between your branding and the services and experiences you provide

🙋🏽‍♀️

Feel brand shame so bad it keeps you from going all in on promoting and marketing your business

now imagine if you could:

Get discovered without the endless marketing and promo hustle

Build a brand that supports sustainable income growth

Create social posts in minutes because your brand assets actually work together

Have potential clients to see you and think “take-my-money”

Introducing

the rooted brand ecosystem🌱

The Rooted Brand Ecosystem is a done-for-you brand and website framework for female founders who have outgrown their DIY visuals and want a brand that actually supports their growth.

This is not a quick refresh or trend-based redesign.

What makes The Rooted Brand Ecosystem different is the order and intention behind it. Clarity comes before design. Strategy guides every visual choice. By the end of the process, you walk away with a brand that speaks for you, makes marketing a breeze and grows alongside you.

plant your roots

“this approach gives the creative space to pursue your passion”

"Serena’s whole design process created the structure and support I needed to visualize my start-up project’s values and purpose. The branding choices, along with opportunities for sharing feedback, strengthened the representation of our mission in the redesigned website.

l’m grateful for the creative suggestions, accessibility-friendly design skills and illustrations that all together reflected the potential I envisioned!"

Dana J.

Founder of Bee Unique Yoga

“this approach gives the creative space to pursue your passion”

l’m grateful for the creative suggestions, accessibility-friendly design skills and illustrations that all together reflected the potential I envisioned!"

Dana J.

Founder of Bee Unique Yoga

“this approach gives the creative space to pursue your passion”

l’m grateful for the creative suggestions, accessibility-friendly design skills and illustrations that all together reflected the potential I envisioned!"

Dana J.

Founder of Bee Unique Yoga

Our offerings

brand identity design

deep roots

◗ A brand identity that feels like the authentic, confident version of you. We craft a foundation that tells your story, attracts your ideal clients, and positions your business for lasting growth. This is the brand that finally feels aligned with your vision.

Investment starts at $2,900
Typical timeline: 3 Weeks

What's Included

plant your brand's foundation

website design and development

the canopy

◗ Custom web design and development that doesn’t just look good – it works. Every page, interaction, and visual element is crafted to reflect your brand, build trust, and guide your audience toward action.

Investment starts at $4,900
Typical timeline: 4 weeks

What's Included

grow your online presence

branding + web design

the FUll ecosystem

◗ A comprehensive service transforming all aspects of your business's digital presence. Ideal for businesses ready for a significant digital overhaul to stay competitive and relevant.

Investment starts at $6,500
Typical Timeline: 5 weeks

What's Included

build a brand that grows with you

(prices in USD. unless you're a fellow canadian:)

project spots available:

february(0)

march(1)

april(3)

how the rooted brand ecosystem works

The system is built around three core pillars, each designed to remove a specific point of friction founders experience when branding too early or too quickly.

pillar (01)

PLANT YOUR SEED

Before anything is designed, we dig into the heart of your business. Through a guided conversation and strategic discovery, we uncover what’s misaligned, what your business needs and what it’s growing toward.

pillar (02)

GROW YOUR ROOTS

This is where your brand begins to take shape. You’ll have access to your own client portal, clear communication, and updates every step of the way — so you feel supported, involved, and confident throughout the process.

pillar (03)

BLOOM

Once everything is refined and finalized, you’ll receive your complete brand and website assets. Ready to use, share, and grow with. This isn’t just a launch, it’s the beginning of a brand built to flourish.

Plant the right foundation now – and let your brand grow with intention.

start planting your seeds

"Serena’s work has elevated the visual identity of my clinic, giving it a distinct and memorable brand that truly reflects who we are."

"The website redesign in particular has already started generating positive feedback from clients, and it’s helping us stand out in a crowded market.

If you’re looking for someone who will not only understand your vision but also bring it to life in a way that exceeds your expectations, I highly recommend partnering with Kohi Design Studio.

Serena is truly a talented designer who listens to your needs and creates a brand that will leave a lasting impact."

- Brittany, founder of Moncton Counselling & Wellness.

therapy and counselling Services

View next

"Serena’s work has elevated the visual identity of my clinic, giving it a distinct and memorable brand that truly reflects who we are."

"The website redesign in particular has already started generating positive feedback from clients, and it’s helping us stand out in a crowded market.

If you’re looking for someone who will not only understand your vision but also bring it to life in a way that exceeds your expectations, I highly recommend partnering with Kohi Design Studio.

Serena is truly a talented designer who listens to your needs and creates a brand that will leave a lasting impact."

- Brittany, founder of Moncton Counselling & Wellness.

therapy and counselling Services

View next

"Serena’s work has elevated the visual identity of my clinic, giving it a distinct and memorable brand that truly reflects who we are."

"The website redesign in particular has already started generating positive feedback from clients, and it’s helping us stand out in a crowded market.

If you’re looking for someone who will not only understand your vision but also bring it to life in a way that exceeds your expectations, I highly recommend partnering with Kohi Design Studio.

Serena is truly a talented designer who listens to your needs and creates a brand that will leave a lasting impact."

- Brittany, founder of Moncton Counselling & Wellness.

therapy and counselling Services

more people who bloomed through the rooted brand ecosystem

The Traveling Hairstylists

Hairstylist Services

The full ecosystem

Mov&miento

Personalised Trip Planning

deep roots + social templates

Lexa Wig

Medical Wigs

deep roots + print design

see the full portfolio

let me introduce myself

Oh hey, I'm Serena!

🍵 tea lover

🌎 traveler

🤸🏽‍♀️ quirky being

As a fellow female entrepreneur, I’ve been in your exact shoes–lost in Canva templates, rebranding every other week, and frustrated that I couldn’t just post on social media quickly without feeling like my brand was all over the place.

After building a business from scratch and alone, with plenty of trial and error – I realized how hard it is to wait for your business to bloom when the seeds never even got planted.

That’s why I created the Rooted Brand Ecosystem. With the lessons I learned the hard way, I now guide others to plant the right seeds, grow strong roots, and finally see their brand bloom with confidence.

get to know me

let me introduce myself

Oh hey, I'm Serena!

🍵 tea lover

🌎 traveler

🤸🏽‍♀️ quirky being

After building a business from scratch and alone, with plenty of trial and error – I realized how hard it is to wait for your business to bloom when the seeds never even got planted.

get to know me

let me introduce myself

Oh hey, I'm Serena!

🍵 tea lover

🌎 traveler

🤸🏽‍♀️ quirky being

After building a business from scratch and alone, with plenty of trial and error – I realized how hard it is to wait for your business to bloom when the seeds never even got planted.

get to know me

still not sure whether you can get grounded with the rooted brand ecosystem?

You're a perfect fit if:

✅ You're just starting your business and need to start from scratch.

✅ You feel hesitant or embarrassed sharing your website or visuals.

✅ You built your brand quickly just to launch — and now you’ve outgrown it.

✅ You’re relying on over-explaining instead of letting your brand do the work.

You may not be the right fit if:

🚫 You want someone to do ongoing website tweaks or “patches” for you.

🚫 You have a tight timeline and are looking to start immediately.

🚫 You’re not open to creative feedback or putting trust in an expert to guide your brand.

🚫 You’re only looking for a logo or a quick brand refresh.

Frequently
Asked
Questions

Frequently Asked Questions

Frequently Asked
Questions

Do you offer payment plans?

What website platforms do you use?

What is not included in your pricing?

Do you offer revisions?

Stop Trying to Grow. Start Taking Root.

Right now, your brand is full of potential – it just needs the right foundation to grow.

With the Rooted Brand Ecosystem, we’ll plant intentional seeds, nurture strong roots, and help your brand bloom into something you’re proud to share everywhere.

Soo...Let’s go plant some seeds and watch what grows?

start rooting your brand

Stop Trying to Grow. Start Taking Root.

Right now, your brand is full of potential – it just needs the right foundation to grow.

With the Rooted Brand Ecosystem, we’ll plant intentional seeds, nurture strong roots, and help your brand bloom into something you’re proud to share everywhere.

Soo...Let’s go plant some seeds and watch what grows?

start rooting your brand

Stop Trying to Grow. Start Taking Root.

Right now, your brand is full of potential – it just needs the right foundation to grow.

With the Rooted Brand Ecosystem, we’ll plant intentional seeds, nurture strong roots, and help your brand bloom into something you’re proud to share everywhere.

Soo...Let’s go plant some seeds and watch what grows?

start rooting your brand

let's work together

serena@kohidesignstudio.com

Website designed & built by Serena Tyrrell