The Traveling Hairstylists came to us with a mission: to reshape the industry by creating new opportunities for stylists during salon leaves. We designed a brand identity and website that blends strategy with a sense of adventure and empowerment, featuring colors inspired by the vast landscapes of the United States. The result? A brand rooted in connection, adaptability, and trustworthiness. The redesigned website now guides and informs users with a refined structure, clear typographic hierarchy, on-brand visuals, and an improved user experience.