Mov&miento
Branding
About the design
The founders of Mov&miento came to Kohi Design Studio before their brand name was even decided. Together, we developed both their brand and product name : Flow by Mov&miento. The visual identity was designed to capture the free-spirited, adventurous, and fun essence of their business, making custom travel planning simple and accessible for everyone. The bold, playful typeface reflects movement and guidance, while the color palette was chosen to spark emotion and inspiration.
"It’s been a pleasure working with Serena. Since the beginning of the project, Serena provided an excellent service in terms of quality of design, but most importantly in terms of interactions and conceptualizing ideas From our side, we had a very clear view of what we wanted for our brand. However, we are not design experts, we needed extra support to materialize our concepts into reality. Serena was super helpful and all her suggestions and her support was incredible. Overall, we are very happy with the brand identity she created: colors, fonts and designs truly reflect what we wanted to implement in our brand."
- Jara & Alvaro
