The primary logo was designed to reflect inclusivity, self love and empowerment. The custom boho sun illustration has been placed inside of an oval shape similar to a mirror. This represents the brands clients radiating self love and empowerment while looking in the mirror wearing their medical wigs. Across all logo variations, the letter “L” has a different typeface, making it stand out. Its’ flow resembles the way hair moves and the tiny curl at the end acts as an homage to natural hair. The brand’s color palette consists of neutral desert tones which also pay homage to the common shades of natural hair.