Rustic & Wild
Branding + Web
About the design
The mission for R&R's brand identity was to create a timeless vintage look while infusing it with a modern and elevated feel. The primary typeface is a beautiful serif font with unique curved edges that reflect the precision and hand-crafted touch central to R&R's mission. Additionally, three custom icons were crafted for the brand, symbolizing balance, harmony, and rugged elegance. The color palette consists of shades that are enhanced versions of naturally occurring colors found in clay.
The purpose of the website was to provide R&R's clients with all relevant information about courses, open hours, new items in the gallery, and how to join the community for regular updates. The website was designed to encourage viewers to explore key pages and subscribe to the email newsletter. The client wanted the website to convey a sense of calm and earthiness, similar to the feeling you get when visiting their physical location. To achieve this, lots of warm tones were used throughout the design paired with carefully chosen visual imagery.
