Moncton Counselling & Wellness
Branding + Web
About the design
The mission for the logo suite was to create variations that evoke hope, renewal, the environment, and self-discovery. In the primary logo, soft clouds are framed within a mirror-like shape, symbolizing self-reflection, self-discovery and connection, while also evoking a gentle and serene link to the environment. Six custom wildflowers were drawn for this brand identity as they hold a deep and meaningful symbolism that aligns perfectly with the essence of the clinic. They represent individuality, freedom, spontaneity, authenticity, and personal growth—qualities that Moncton Counselling strives to embody as a therapy clinic.
The target audience for this website was millennials and Gen Z. We aimed for a fresh, modern, approachable, and authentic vibe. The mission was to make booking therapy sessions for both current and new clients as easy as possible. Additionally, we wanted the site to convey that the clinic offers modern, effective, and relatable mental health services for individuals, couples, and families—both in person and virtually. It was essential to emphasize that booking an appointment was seamless and accessible while highlighting the unique, welcoming experience provided—something that sets the clinic apart from competitors.
