Echo Hills
Branding
About the design
The goal of this brand identity was to evoke a sense of community and the outdoors while blending a vintage aesthetic with a minimal, modern touch. To maintain a classy yet contemporary feel, the primary typeface was carefully chosen. Its slightly rounded corners add a sense of friendliness and modernity to the traditional serif style.
The rabbit in the logo symbolizes agility, the outdoors, youth, and wisdom, reflecting Echo Hills' welcoming nature for all ages and genders.
