Voilà
Branding + Packaging
About the design
The primary logo for this brand was designed to give this brand an elevated yet welcoming appearance. The letter “V” is in a different typeface than the rest of the brand name and has been manipulated to resemble a leaf within nature. This is to represent the clean beauty and natural products this business has to offer. The remainder of the word is in a beautifully luxe sans serif typeface to enhance the visual appeal and reflect the high quality of everything the brand creates.
A forest green and a soft pastel green are two of the brand's primary colors. These quickly inform customers that this brand produces natural, eco-friendly products. These colors paired with minimal yet informative packaging give a very professional and trustworthy first impression to potential buyers.
