Sans Serif
Branding, Web Design & Social Media
About the design
Sans Serif is a global design community — for aspiring to experienced designers, hosting in person meetings in Montreal. The creative direction for this community reflects its tech-forward nature, welcoming digital designers of all kinds. We aimed to resonate with a younger crowd by using a modern and unique typeface, paired with bright and fun colors in the brand identity. The use of the 4-point star in the brand identity references the digital world and symbolizes the magic that happens when great design minds collaborate.
The goal of the bilingual (EN/FR) website was to create a responsive landing page where users can join the Discord community, follow the Instagram page, and find all necessary information about upcoming events. It serves as an all-in-one resource, no matter which platform you discover Sans Serif on. The website was designed in Figma and developed in Framer.
