Hopeless Romantic Bookstore came to us looking to revamp their Shopify website and improve the shopping experience after hearing from customers that it wasn’t as smooth as expected. We improved the overall user experience journey, made browsing from the home page possible, made shopping by category easy to find, and amped up the overall theme of the site by introducing romance-themed icons, a custom cursor, custom Y2K image frames, and subtle motion throughout to make the experience feel more dynamic.